Schiphol — Keeping Passengers Moving

Amsterdam Schiphol Airport invested eight years ago in BlipTrack Guest Predictability technology. A solution that has dramatically improved the way people move through the airport.

At Amsterdam Schiphol Airport, which serves as a transit hub for over 300 destinations, passenger numbers have skyrocketed from 50 million in 2011 to almost 70 million in 2017. Playing host to 107 airlines, and with six runways, 90 gates, heavily used road infrastructure and capacity constraints, Schiphol’s passenger management challenges are considerable, demanding valuable insight and collaboration.

The challenges facing Schiphol are by no means small. The airport needs to accommodate rapidly increasing passenger volumes, avoid safety breaches, comply with changing regulations, keep staff happy, expand capacity and ensure that passengers enjoy a pleasant airport experience.

Multiple challenges, one holistic solution
To make this possible, Schiphol rely extensively on data provided by Veovo’s BlipTrack Guest Predictability solution to provide real-time queue and movement information, to proactively manage passenger flow.

“At passenger processes, airports must constantly be prepared to respond to increasing passenger numbers and demands. At Airport Schiphol, which battles challenges with capacity, the solution offers a necessary level of service and logistical insights,” says Michiel de Haas, Capacity Manager at Schiphol Amsterdam Airport.

The solution that keeps on growing
Since inception, new functionalities have been added, including predicted wait time information, displayed on screens at passenger processing points.

“What travellers want, is to move through all the multiple processing areas as fast as possible, so that they can relax without the pressure of potentially missed flights. Keeping passengers in the loop by providing them with estimated wait times, helps reduce stress levels by creating realistic expectations,” explains Christian Bugislaus Carstens, Marketing Manager at Veovo.

Also, a recently developed hybrid camera/WiFi solution helps the airport alleviate critical overcrowding issues, while passenger flow measurement provides a seamless picture of passenger movement and behaviour throughout the airport. It helps the airport add value of existing facilities and make investments to unlock new business opportunities.

“The Veovo BlipTrack solution help us manage airport performance with data-driven certainty. With advance predictions of expected passengers and real-time visibility of passenger flow, we can keep security processing quick, but also make holistic decisions on how to create more efficient and more meaningful customer experiences throughout the airport. It has proven to be very valuable, as it provides continuous airport-wide visibility and measurements — a feature that other systems do not provide, as they are not able to measure flow for longer periods or through multiple stages of the journey,” explains Eric van´t Veer, Project Manager at Schiphol Group.

A part of Schiphol´s digital transformation
The cooperation has grown considerably over the years, resulting in continuously improved solutions for both the airport and Veovo. Today, the partnership plays an important part in Schiphol´s predictive approach and digital transformation initiative.

“We are working on the development of a data-driven and proactive approach towards performance management. Having accurate data available on a variety of processes is key. Therefore, we see developments towards a wider network of different sensors and combining information collected by a variety of systems. We want to work towards connecting the different processes we measure today into one single travel pattern,” ends Eric van´t Veer.

“Leveraging the immense amount of data collected by BlipTrack and other data sources enables Schiphol to learn from the past and help predict the future to make informed decisions. It also helps the airport to create a safe and secure environment, unique sense of place, and personalised experiences for everyone — staff, passengers and visitors alike,” says Peter Knudsen, General Manager at Veovo, BlipTrack Guest Predictability.

Today, the Veovo solution covers all terminal entrances to the lounges, but by the end of 2018, it will include the complete passenger journey from airport entrances to gates, and from gates to airport exits.

About Veovo:
Veovo is a predictive collaboration platform that enables over 110 airports globally, including JFK T4, Manchester, Dublin, Copenhagen, Brussels and Auckland, to plan, predict, and perfect the airport ecosystem. The result: brilliant guest, operational, and commercial decisions. The Gentrack airport group, Veovo, is headquartered in New Zealand with offices in the UK, USA, Denmark and Malta. Take off at

Christian is the quintessential marketing and PR professional, with a strong background and experience in creative content and digital marketing & social media.

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